Secured Digital Marketing
The Business Revenue loss due to Cybercrime for the last year was at $6 Trillion Dollars globally. As per the FBI Report 60% of the global crime is happening on Social Media Platforms. Cyber-attacks on social media platforms have increased by 630% since the pandemic due to rapid digitalization. Due to the lack of knowledge on the security controls of Social Media Platforms, Website development tools and mobile devises Digital Marketing professionals are getting targeted and exploited by the hackers.
Why You Should Join
The increase in the digital adoption have expanded the attack surface and increased the cyberattack volumes and sophisticated attack methods. Each day in India alone, Lakhs of websites and social media accounts are hacked using the Bots and non-human exploits. The lack of cybersecurity awareness leads to tremendous damage to the businesses resulting in Brand damage and revenue losses. There is an immense need for the Digital Marketing Professionals to enhance their skills along with the cybersecurity controls.
What Youl Learn
This unique comprehensive course is designed by the Cybersecurity Industry experts to develop the cross-domain competency. This course is ideal for the freshers & experienced professionals who wants to learn cross domain skills in digital marketing and cybersecurity. Markets worldwide has immense demand for the professionals who are efficient with Applied cybersecurity controls of the social media platforms.Transforming the Convention Digital Marketing to a Secured Performance Marketing using a combination of Cyber Security& Digital Transformation to deliver a whole new digital experience.
Course Content
- Introduction to Cybersecurity
- Financial Frauds &crimes detection & protection
- Content Management System Security
- Malware and Antivirus
- Internet Security& Controls
- Website Security &protection
- Security Controls on Social Networking Sites
- Social media frauds and social media crimes
- Email Security
- Mobile Devices Security
- Data Backup and Disaster Recovery
- Managing & Administration of Security Tools
- Online brand management
- Online reputation management
- Identity Theft protection
- Account takeover protection
- Social Engineering
- Data Privacy
- No Code Website Designing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Web Analytics
- Marketing Automation
- Data Analytics
- Google AdSense and Affiliate Marketing
- Blogging